Beals Septic Services engaged me to create a bold, highly recognizable brand identity suited to a competitive, blue-collar service industry. The project centered on a custom logo system, including a geometric wordmark, strong brand mark, and flexible variations for trucks, trailers, apparel, and digital use. Influenced by classic industrial brands, the design emphasizes clarity, strength, and reliability. A high-contrast palette of cherry red, black, and white ensures visibility across all environments. Supporting typography and layout systems were developed to maintain consistency across touchpoints. The result is a cohesive, durable brand designed to perform in real-world conditions while giving the company a distinctive presence on the road and online.