This project for Lighthouse Brewing focused on creating visually rich, animated scenes designed to elevate product storytelling across digital channels. Using a hybrid workflow that combined AI-generated imagery with traditional design and motion tools, I developed a series of short MP4 visuals that bring each beer’s character to life. Starting with concept generation and scene building, I refined compositions in Photoshop and Illustrator before bringing them into After Effects for animation and polish. The result is a set of dynamic, eye-catching assets that translate the brand’s personality into motion, making them ideal for social media, campaigns, and on-screen promotion.