This project focused on creating a bold, cohesive brand identity for Red Devil Detailing, designed to stand out in a competitive local market. The goal was to develop a visual system that felt premium, memorable, and instantly recognizable.

The scope included logo design, custom typography, a defined color palette, and original illustration, along with merchandise applications to show how the brand carries across real-world touchpoints. The direction emphasized strong contrast, confident forms, and a clean but aggressive tone aligned with the “Red Devil” name.

The result is a flexible identity system that gives the business a clear visual edge and a strong foundation for consistent branding moving forward.

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