Frame1600 × 1000
Walkaround film
A single continuous read of the car — panel gaps, wheel faces, interior, engine bay. No music bed doing the work.
4K · 2:40Built
Content operations
One car.Every channel.
Silver Arrow sells to people who will never stand next to the car. What they get instead is the documentation — and the documentation is doing the selling. This is what a complete content package looks like for a single vehicle, and what it takes to run it across the whole floor.
- Prepared for
- Joel — Silver Arrow Cars Ltd.
- Subject vehicle
- 1996 Porsche 911 Carrera 4S
- Chassis
- — add before sending —
- Capture
- 4K · Rec.709 SDR · 30p · 180° shutter
- Colour reference
- Matched to house standard
- Deliverables
- Six — four built, two proposed
The package
Everything below came from one afternoon with one car. The same sequence runs on any vehicle that lands on the floor — the difference is that it happens every time, in the same order, to the same standard.
Frame1600 × 1000
Listing stills
Auction-grade coverage, colour-matched to the house reference. Honest on paint, honest on wear — the set a remote bidder can trust.
42 framesBuilt
Frame1080 × 1920
Vertical cuts
Three short cuts pulled from the same capture. Nothing shot twice — the walkaround already contains them.
1080×1920 · 30pBuilt
Frame1600 × 1000
Cold start
Sync audio, no processing. The clip buyers ask for by name, and the one that ends the "does it run right" email chain.
4K · 0:45Built
Frame1600 × 1000
Template system
Spec card, just arrived, price adjustment, sold. Any car drops in and it looks like Silver Arrow in ten minutes — by anyone, not just me.
6 layoutsProposed
Frame1600 × 1000
Monthly letter
One feature car, what moved, what's coming. Written for collectors who already know what a Gullwing is worth.
MonthlyProposed
Why it pays
On a consignment floor the content isn't marketing spend — it's part of the transaction. A bidder in Munich decides what a 993 is worth from twenty photographs and two minutes of video. Thin documentation reads as something to hide, and it comes off the hammer price.
The argument isn't reach. It's that a car documented properly sells for more, sells faster, and generates fewer condition questions before it does. That's measurable against the listing, not against a follower count.
1×One capture session per car produces every asset on this page.
48hFrom shoot to listing-ready package, so nothing sits waiting on content.
0Reshoots needed when the standard is fixed before the car arrives.
How it runs
The value isn't any one film. It's that the floor never has a car on it without content ready to go.
Every car
Capture session on arrival. Stills, walkaround, cold start, vertical cuts. Delivered inside two days, before the listing goes live.
Every week
Short-form to Instagram and YouTube from existing capture. Stories for arrivals and sold cars. Nothing requiring a second shoot.
Every month
The letter goes out. One feature car, recent results, what's inbound. Built on the same assets already produced.
Ongoing
Template library stays current, site imagery stays consistent with everything else. One visual standard across the whole operation.